RESEARCH

Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research.  A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

Download more info

Ongoing eListening

Our Social Media eListeningTM services give your company continued benchmarking and strategic analysis to provide comprehensive social media marketing measurement, and strategy revision recommendations.

Download more info

Custom Research

Penton’s Public Infrastructure group has produced industry-leading research. Our expertise has helped suppliers introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

Download more info

Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

Download more info
CONTENT

Essential Guides

Essential Guides enable your company to provide valuable content to your buyers in a manner that positions your company as a thought leader. Powerful content without the pitch!

Download more info

Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

Download more info

Blog Content

Create an on-going discussion with your target markets. This service engages the audience and is a vehicle for audience members to leave comments and continue the conversation.

Download more info

Video Blog

Take your blog to the next level with video blogging.

Download more info
DIGITAL AND SOCIAL

Social Monitoring

Social performance monitoring service provides monthly brand insights and campaign recommendations that drive content execution strategy and full success measurement. Our team goes far beyond standard social analytics, leveraging our expert teams to analyze content and reach data to create strategy recommendations that help optimize your content programs to drive better engagement and ROI.

Download more info

Monthly Search Engine Optimization

Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and in-depth reporting, giving you the knowledge and expertise to improve your search engine rankings and site performance.

Download more info

Website Builds

Our website design and development packages give you all the tools you need to succeed in today’s online marketplace. We understand the importance of starting with a clear marketing strategy and using leading design, technology and best practices to build a site that performs.

Download more info

Pay Per Click (PPC)

Our paid search marketing campaigns provide you with a digital marketing campaign designed to deliver results. We begin with thorough campaign and advertising setup, and move into monthly campaign management and continuous optimization efforts.

Download more info

SEO/PPC Combo

This service is designed to help attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings around keywords that are core to your business.

Download more info
LEAD SERVICES

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

Download more info

Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

Download more info

Event Lead Engagement Program

Increase the pre-event buzz and drive traffic to your event. The Event Lead Engagement Program also enables the conversation to be continued after the event and will help gain insights into customer intent and readiness to purchase.
Download more info

Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

Download more info